On 15 Dec. 2021, China Netcasting Services Association (CNSA) issued the “Guidelines for Review of Online Short Video Content (2021)” (hereinafter “the Guidelines”, 网络短视频内容审核标准细则(2021)).
The Guidelines lists out 100 content restrictions for short video platforms with regard to its short video programs, their titles, names, comments, Danmaku, emojis, and language, performance, subtitles, scenery, music, and sound effects.
Moreover, the Guidelines prohibits content edited or adapted from films, TV dramas, or online TV series without authorization from the original producers.
Currently, many of the trending posts on Chinese short video apps are interceptions or adaptations of film and television works. Copyright holders have therefore long complained about Douyin and other video app platforms.
Cover Photo by Solen Feyissa on Unsplash
Contributors: CJO Staff Contributors Team